Learners will:

• Understand branding theory, its origins, latest insights across sectors and disciplines and its importance within a personal branding context.
• Explore and reflect on their personal values and characteristics.
• Develop their personal brand and understand what a personal archetype is.
• Understand the core elements of social media platforms and how they can be used to curate and amplify brands.
• Explore language that suits their unique brand.
• Develop a personal, actionable, multi-platform brand strategy.
• Apply concepts of shareability to learn how to write personal branding content.

This course consists of an orientation module and eight (8) content modules. A learner is expected to commit around 2-3 hours per week/module.

Module 1: What is Branding?
In this module you will:

• Explore key concepts associated with branding and how they relate to your personal brand.
• Explore the characteristics of strong brands, across sectors and categories.
• Look at examples of different personal brands and how professionals are using them.
• Explore the importance of trust and authenticity within the context of branding.

Module 2: Your Values
In this module you will:

• Explore and prioritise your personal values and passions.
• Discover your personal archetype and what distinguishes you from others.
• Draft a values statement that captures your unique characteristics.

Module 3: Your Brand Audit
In this module you will:

• Critically reflect on your existing brand and footprint.
• Examine the value of different platforms for your brand.
• Identify and priorities platforms to maximise the impact of your brand in a sustainable way.

Module 4: Your USP (Unique Selling Proposition) and Topic Wheel
In this module you will:

• Develop and commence curating your unique personal brand.
• Identify and share your purpose, i.e. what drives your unique brand.
• Critically assess, review and prioritise your brand’s audiences.
• Explore your own brand and build your topic wheel.
• Identify key topics that capture your passion, knowledge and unique personal brand.
• Identify influencers related to your key topics, that can help you amplify your voice, visibility and impact.

Module 5: Tell Your Brand Story with Authenticity
In this module you will:

• Understand the role of storytelling in building an authentic brand.
• Understand the different types of personal brand stories and platforms.
• Understand how to share owned and shared content.
• Develop knowledge in understanding the cultural relevance and how to use it to build your brand.

Module 6: Develop your Brand Strategy
In this module you will:

• Draft a unique bio, capturing the essence of your personal brand.
• Explore the power of image rotation to create brand familiarity.
• Draw on the power of the international peer community to gain feedback and confidence to share your personal brand.

Module 7: Execute Your Personal Brand Strategy
In this module you will:

• Draft a content schedule, to maximise the impact of your personal brand across platforms.
• Take your first steps, drafting content for a key platform.
• Draw on your community of global peers for feedback and inspiration.

Module 8: Pitfalls and Cautionary Tales
In this module you will:

• Explore challenges associated with digital footprints including cancel culture.
• Discuss what to look out for to avoid undermining your personal brand.
• Explore cautionary tales based on recent real-life examples, to help future proof your own brand.