If you're fascinated by the world of business, then enrolling in a business-related online certificate makes good sense.
With that in mind, is a review of the Google Digital Marketing & E-commerce Professional Certificate offered on Coursera. We'll talk about what the program teaches, who it's designed for, and the type of jobs you'll be able to apply for after completing the certificate.
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If you like the idea of connecting people and brands online, then a career in digital marketing and e-commerce can be very rewarding.
A key advantage is versatility and flexibility - you can take your knowledge of these fields in any direction you choose - since organizations of all kinds need digital marketing and e-commerce professionals to attract and engage customers.
In addition, the number of open jobs in these fields continues to grow as businesses move more of their operations and sales online.
In digital marketing and e-commerce roles, you work at the intersection of many trends: the technology platforms that people use to connect, the products that people are interested in, and the strategic choices that make brands stand out.
Whether you have a more creative or a more analytical mind, you'll have the opportunity to harness your strengths and learn new skills.
One day you might find yourself designing, creating, and managing online stores; another day you might be involved in driving sales, analyzing the effectiveness of marketing campaigns, and implementing strategies to build customer loyalty.
So many jobs let you see a little piece of the puzzle, but never the whole enterprise at work.
However, the fields of digital marketing and ecommerce expose you to an intense microcosm of all the fundamental skills of business. You'll get a little bit of everything!
The Google Digital Marketing & E-commerce Professional Certificate is an online certificate program that's designed to teach individuals the top skills that online businesses are hiring for right now.
The certificate is part of Grow with Google - an initiative through which Google partners with libraries, schools, and other organizations to provide flexible and affordable online career training.
The certificate includes the following 7 courses:
In addition, this course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
What kind of jobs can I get with the Google Digital Marketing & Ecommerce Professional Certificate?
This certificate will prepare you for job roles such as:
An Interesting Side Note
Google has announced that in its own hiring practices, it will consider this professional certificate as equivalent to a four-year degree for related roles.
Also, upon completion of the program, you'll have the opportunity to share your information with a consortium of top employers that are looking to hire graduates who have completed a Google Career Certificate.
Here is what others have said about the Digital Marketing & E-commerce Professional Certificate:
"For anyone new to digital marketing or e-commerce, this program provides a strong foundation and takes you through everything at a great pace."
- Shanti P., certificate learner
'This certificate provides hands-on practice with the tools and skills that you’ll need to be successful in digital marketing and e-commerce roles."
- Elle D., Vice President of Global Business Organization
"The E-commerce/ Digital Marketing course ingrained in me the need to first understand business problems (pain points). It further provided clear pathways to meeting and exceeding client and customer needs, while advancing business marketing goals."
- John A., certificate learner
The Google Digital Marketing & E-commerce Certificate Program includes over 190 hours of interactive instruction developed by Google employees with decades of experience in the field.
Through a mix of videos, assessments, and hands-on labs, you'll get to simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace.
If you'd like to explore the course and quickly get a sense of what it's like, Coursera actually allows you to enroll in the certificate for free for 7 days.
At the end, I'll be sharing my personal thoughts on this program and whether it's worth it or not. But first, here's an overview of what to expect in each of the course modules:
In this course, you will learn what digital marketing and e-commerce roles and departments do within organizations and how they create value.
You’ll also be introduced to marketing concepts, like the customer journey and the marketing funnel, that form the basis for much of what these roles do.
Next, you'll gain a basic understanding of how the Google Search engine works and how websites are ranked.
You'll learn how to optimize a website for search engine optimization, including strategies for content, images, and linking. Then you'll look into best practices for creating an ad in search results or a display ad.
In course three, you'll study the importance of social media marketing and analytics in promoting a business or product. You'll also explore common social media platforms used in digital marketing and how to choose the best platform for a campaign.
Next, you'll explore what email marketing is, how it works, and why it’s useful. More specifically, you'll learn how to create an email marketing strategy, execute email campaigns, and measure the results of those campaigns.
In this course, you will learn about marketing campaigns and how marketers set performance goals. You’ll also explore media planning and practice creating your own media plan. Finally, you’ll be introduced to common tools used in marketing analytics and how they work.
In course six, you'll learn about the field of e-commerce and the benefits of selling products online. You'll also experience the hands-on process of creating a mock Shopify e-commerce store.
Finally, you'll explore strategies and tools for building customer loyalty and maintaining client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy.
If you're a beginner to the world of online business, then I think that enrolling in the Google Digital Marketing & E-commerce Professional Certificate is definitely worth it.
As someone who works in the field of digital marketing, I can say that the course curriculum is quite comprehensive and provides an excellent blend of fundamental concepts and skills.
It's exactly the kind of certificate program that I would have loved to be able to take when I was starting out.
I think one of the real highlights of the course is the focus it places on e-commerce.
Many online courses seem to put a heavier focus on digital marketing, but this course includes useful information for individuals who want to learn how to design an online store, craft product listings, conduct market research, fulfill orders, and analyze store performance, and more.
In this way, it's a more granular and immersive experience, not to mention the fact that you get introduced to widely used tools and platforms in digital marketing like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.
Whether you're looking to start your own business or bring indispensable value to someone else's, this professional certificate will help you get there.
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