Here are the best content creation courses online for freelancers, entrepreneurs, employees, and anyone else who wants to learn in-demand digital skills.
When you’re a content creator, no two workdays ever look exactly identical.
Since you produce original content on a regular basis, there’s always something to stretch your creativity and push you out of your comfort zone.
Moreover, the content creation process encompasses a wide range of high-demand and sometimes challenging skills, from copywriting and seo to podcast production and digital product creation skills.
With this in mind, here are the best content creation courses online to help you refine your craft and upgrade your skills in these areas.
In these courses, you’ll be guided by experienced instructors who demonstrate what it takes to produce high-quality, consistent content that truly resonates with your target audience.
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Here are the best content creation courses to enroll in online this year:
Are you wondering if TikTok would work for your business?
If so, this 3-course specialization on Coursera is the content creation course for you.
In the first course, Understanding TikTok and Its Users, you’ll be introduced to the TikTok platform, including who’s on it and what they’re creating.
In the second course, Marketing on TikTok, you'll learn how businesses use TikTok, how they tailor content to the platform, and how they find an audience.
In the final course, Advertising and E-commerce on TikTok, you’ll learn how to create a marketing strategy and advertising campaigns for TikTok, promote and sell products via channels like Shopify, and use analytics to inform future marketing strategies.
By the end of this program, you will be able to:
Key course features:
Shareable Certificate
100% online courses
Flexible Schedule
Beginner Level
Approximately 1 month to complete
English
=> Enroll in the "Marketing with TikTok Specialization program here.
Looking to leverage the power of Instagram stories?
In this content creation course, product photographer Mina Barrio reveals the secrets of creating and editing Instagram content in an attractive and professional way.
First, you'll get a brief introduction to Mina's work, her influences, and some of her favorite Instagram profiles.
Next, you'll learn the difference between Instagram feed posts and Instagram Stories and why it's important to use this tool to get more and better reach with your followers.
Then you'll explore the interface and discover how to use features such as slow motion, selfie videos, boomerangs, and timelapse. You'll also learn how to add text, stickers, mentions, questions, surveys, and much more available on Instagram.
Next you'll learn how to layout your communication with other applications such as Canva or Unfold, before planning posts and creating highlights.
Course Syllabus:
Key course features:
=> Enroll in "Content Creation and Editing for Instagram Stories" here.
With over 1 billion monthly active users across the globe (and growing), TikTok has quickly become one of the most popular social media platforms for growing an online brand.
Arnulfur Hakonarson, also known as That Icelandic Guy, has been using TikTok for the past several years to grow his own personal brand.
In this course, he shares his tips for mastering the platform.
Even if you’re just getting started, Arnulfur will teach you how to build an account from scratch, come up with new ideas, and produce the best kind of content for gaining attention and followers.
First, you'll learn how to create a memorable username, optimize your profile, and navigate the general layout of the platform’s features and interface.
Then you'll learn how to film and edit TikTok videos by discovering the building blocks of good content and exploring some trending effects used on TikTok.
Pay particular attention to Arnulfur's 3-second rule, batch theory, and the viral marketing strategies she shares.
Course Syllabus:
Key course features:
=> Enroll in the Introduction to TikTok for Creatives online course here.
Shelley Benhoff has been a professional content creator since 2015. She makes six figures creating very niche content without hundreds of thousands of followers.
In the Complete Content Creation & Content Marketing Guide, she shares everything she has learned about creating content and a content marketing plan to help you create content that is high-quality and engaging for your audience.
In this course, Shelly will walk you through her entire process for content creation including:
This content creation course includes several assignments, worksheets, and walkthroughs featuring Shelley's own tried-and-true methods in creating professional content.
Shelley will also walk you through her entire studio setup and provide you with a list of equipment and software that she has used over the years to help you get started quickly.
Key course features:
=> Enroll in the Complete Content Creation and Content Marketing Guide here.
Imagine having a strategy for creating social media content that is innovative and consistent while being adaptable and stress-free!
In this course, content creator and author Tiago Henrqiues shows how this is possible.
Tiago's aim is to guide people through establishing sustainable strategies that work for them. In doing so he has gained over 200K followers on Instagram.
Tiago has also collaborated with brands including Instagram and Notion, and published his own book Erra Uma Vez about the challenges and insecurities of creatives.
In this course, Tiago teaches you how to establish macro and micro content topics by planning the type of content you want to produce that both connects to your audience and is aligned with your goals.
Through a series of creative prompts and exercises, you'll discover how to save time and energy when producing content.
This includes looking at how to repurpose content you consume, and how to create content from observations and experiences.
Tiago also breaks down content formats, goals, and topics, to help with organizing your schedule.
You'll end the course with Tiago’s advice on managing expectations, reviewing your process when necessary, and improving your system over time.
Course Syllabus:
Key course features:
=> Enroll in Content Creation: Sustainable Social Media Strategies here.
As a content creator, coming up with fresh, relevant, and engaging ideas for your content can be a challenge.
Fortunately, with the help of artificial intelligence tools like ChatGPT, you can unlock a world of possibilities for your content creation strategy.
In this Skillshare content creation class, content creator and data scientist Alana Rister shows you how to use ChatGPT to boost your content creation game.
Course topics:
By the end of the class, you'll have a comprehensive plan for your content creation strategy that's rooted in your niche and business goals, and you'll be armed with a wealth of ideas to bring to life your content.
=> Enroll in the "Using ChatGPT for Content Creation" course here.
If you're new to content creation, the world of social media graphic design can seem somewhat intimidating.
However, the truth is that most of the incredible, eye-catching graphics you see online aren't created with expensive software by professional designers.
They're usually created by people with little to no graphic design experience, using free tools that are simple and fun to learn.
This course by digital marketing strategist Maggie Stara will show you how to create beautiful graphics that can enhance your website and social media presence.
By the end of this course, you'll be able to make your own:
This course is for:
Maggie uses the Pro (Paid) version of Canva for this course but she also demonstrates how to maximize the free plan of Canva by using some clever hacks and external helpful tools.
Key course features:
=> Enroll in "Social Media Content Creation: Canva Beginner to Advanced" here.
Content creation refers to the regular production of engaging and helpful digital content that takes place as part of a brand's marketing activities.
There are many different content formats such as blog articles, videos, email messages, podcasts, social media posts, etc., and so the content creation process can vary depending on the media involved.
Whatever the case, an effective content strategy includes detailed planning, idea generation and prioritization, as well as the various technical skills involved in producing, editing and publishing the content.
After the content is published, it is usually promoted on other media platforms - and depending on the type of content - it may be regularly updated for accuracy and relevancy.
If you're new to the content creation industry, you can quickly educate yourself by taking the above content creation courses and observing the techniques of influencers and other content creators in your industry.
However, the most effective way to learn content creation is by tackling your own projects and learning from experience. The more you experiment, the more you'll discover what works and the types of content that deliver the most value to your audience.
Happy learning!
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