When you’re a content creator, no two workdays ever look exactly identical.
Since you produce original content on a regular basis, there’s always something to stretch your creativity and push you out of your comfort zone.
Moreover, the content creation process encompasses a wide range of high-demand and sometimes challenging skills, from copywriting and search engine optimization to photo and video editing, as well as marketing and digital product creation skills.
With this in mind, here are the best content creation courses online to help you refine your craft and upgrade your skills in these areas.
In these courses, you’ll be guided by experienced instructors who demonstrate what it takes to produce high-quality, consistent content that truly resonates with your target audience.
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Here are the best content creation courses to enroll in online this year:
If you're looking for a free resource to help you get started in content creation and marketing, the first thing I recommend doing is signing up for the Marketing Lab offered by the folks at DigitalMarketer.com.
Whether you're a beginner or seasoned marketer, this program will make your job easier by providing you with the following resources:
The previously mentioned playbooks are essentially “checklists on steroids” that walk you through the step-by-step execution of proven marketing tactics, growth strategies, and carefully crafted campaigns.
Here are some playbooks included in the membership that you might find particularly useful:
(These playbooks can also be purchased individually here.)
Ultimately, the goal of the DigitalMarketer Lab is to get you to learn by doing.
You'll work on your own projects and be guided via checklists, templates, and trainings that have helped thousands of marketers, agencies, and entrepreneurs grow and scale their businesses.
Overall, the membership is quite a handy way to improve your skills, and you can try it for free before making a commitment.
Looking to leverage the power of Instagram stories?
In this content creation course, product photographer Mina Barrio reveals the secrets of creating and editing Instagram content in an attractive and professional way.
First, you'll get a brief introduction to Mina's work, her influences, and some of her favorite Instagram profiles.
Next, you'll learn the difference between Instagram feed posts and Instagram Stories and why it's important to use this tool to get more and better reach with your followers.
You'll then create a content strategy focused on your goals, analyze different types of content, and learn how to use the text resources, images, gifs, emojis, etc. that you can find on Instagram.
Finally, Mina will walk you through some of her other favorite content creation and editing apps and how to use them.
Key course features:
Content Marketing Masterclass is a bestselling content creation course on Udemy that teaches you how to plan and execute a content marketing strategy that drives your business forward.
The course is taught by Brad Merrill, the CEO of Merrill Media, a modern holding company focused on building independent, scalable businesses at the intersection of technology and media.
With over 10 years of industry experience, he provides you all the tools and strategies you need to successfully market your products and services in the digital age.
In this comprehensive course, you'll cover a wide range of topics, including:
The knowledge you gain from this class will help you master the content creation techniques you need to build a business from scratch or enhance your existing strategy.
You'll move beyond the surface level and dive deep to fully understand your customer's buying journey and how your content can inspire people to take action.
With over 1 billion monthly active users across the globe (and growing), TikTok has quickly become one of the most popular social media platforms for growing an online brand.
Arnulfur Hakonarson, also known as That Icelandic Guy, has been using TikTok for the past several years to grow his own personal brand.
In this course, he shares his tips for mastering the platform.
Even if you’re just getting started, Arnulfur will teach you how to build an account from scratch, come up with new ideas, and produce the best kind of content for gaining attention and followers.
First, you'll learn how to create a memorable username, optimize your profile, and navigate the general layout of the platform’s features and interface.
Then you'll learn how to film and edit TikTok videos by discovering the building blocks of good content and exploring some trending effects used on TikTok.
Pay particular attention to Arnulfur's 3-second rule, batch theory, and the viral marketing strategies she shares.
With over 750K followers on the platform, he certainly knows his stuff!
Key course features:
If you're new to content creation, the world of social media graphic design can seem somewhat intimidating.
However, the truth is that most of the incredible, eye-catching graphics you see online aren't created with expensive software by professional designers.
They're usually created by people with little to no graphic design experience, using free tools that are simple and fun to learn.
This course by digital marketing strategist Maggie Stara will show you how to create beautiful graphics that can enhance your website and social media presence.
By the end of this course, you'll be able to make your own:
This content creation course is great for anyone who wants to save time and money by designing their own mobile-friendly graphics using free online tools.
Moreover, the course is under 4 hours long so you'll be able to learn quickly and start implementing the material right away!
Key course features:
This popular specialization course by the University of California will show you to optimize website content for the best possible search engine ranking.
As you gain deeper insight into the way Google and other search engine algorithms work, you'll build practical skills that you can apply to a career in digital marketing or growing your own online business.
You will learn how to:
At the end of the program, there is a hands-on Capstone Project which will allow you to apply your skills to a comprehensive SEO consulting task.
Key course features:
100% online courses
Approximately 5 months to complete
Content creation refers to the regular production of engaging and helpful digital content that takes place as part of a brand's marketing activities.
There are many different content formats such as blog articles, videos, email messages, podcasts, social media posts, etc., and so the content creation process can vary depending on the media involved.
Whatever the case, an effective content strategy includes detailed planning, idea generation and prioritization, as well as the various technical skills involved in producing, editing and publishing the content.
After the content is published, it is usually promoted on other media platforms - and depending on the type of content - it may be regularly updated for accuracy and relevancy.
If you're new to the content creation industry, you can quickly educate yourself by taking the above content creation courses and observing the techniques of influencers and other content creators in your industry.
However, the most effective way to learn content creation is by tackling your own projects and learning from experience. The more you experiment, the more you'll discover what works and the types of content that deliver the most value to your audience.
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