Preparing for an upcoming media interview? Here are the best online media training courses to equip you with the tools you need to succeed.
Being the spokesperson for an organization comes with a lot of responsibility.
On one hand, you’re commissioned with the challenge of picking your words carefully, to make sure there’s no room for confusion or misconstrued statements.
On the other hand, you’re provided an opportunity to create a positive impact, by conveying your message with warmth and enthusiasm, and actively enhancing your company’s reputation.
Here are the best media training courses online to help you rise up to the task.
These courses go beyond regular public speaking courses, by preparing you to interact with reporters, journalists, and other members of the media during interviews and press conferences.
No matter your current comfort level with external communications, these media relations training courses will boost your confidence and lay a foundation for continuous improvement.
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Here are the best media training courses to enroll in online this year:
Ever thought of practicing your media interview skills in virtual reality?
This online course by Virtual Speech will engage you in various immersive virtual reality scenarios where you’ll be able to test out new approaches, and learn to communicate with poise, clarity and conviction.
The course covers the following topics:
One of the best features about this media training course is that you'll receive instant feedback on your performance. For example, you'll receive feedback on your eye contact, pace of speaking, keywords spoken, hesitation words, listenability and more.
This means that you can practice as often as you like and track your progress over time to see how your media skills are improving.
Here are the VR scenarios included in the course:
The course works with popular VR headsets, including the Oculus Quest, Oculus Go, Pico Neo 2, Vive Focus and Merge VR. If you don't already have one, you can see their list of recommended headsets here.
Personally, I'd recommend the Oculus Quest, but you can also go for the Merge VR if you're on a budget.
Key course features:
=> Enroll in the Virtual Speech Media Training Course with VR here.
Careers are made and lost by good and bad media interview performances.
So before you face the media, it's important to know how exactly the game works.
In this Udemy course, you will be guided through the ins and outs of media training and how to look your best on camera.
You will master the art of messaging, answering questions, and most importantly, how to get the exact quotes or sound bites you want in every interview.
Course Syllabus:
Key course features:
=> Enroll in the Media Training Udemy course by TJ Walker here.
This specialization course by the University of Colorado Boulder is designed for beginners to public relations and branding communication.
You will learn about different forms of media, how to work with journalists, and how to use various tools to manage your company's reputation.
By the end of the course, you will be able to:
The specialization includes the following three courses:
If you're specifically interested in media training, then you'll likely benefit the most from the second course in the specialization.
There you'll learn the basics of crisis communication and reputation management and you'll discover how to leverage storytelling with different outlets and gatekeepers.
Key course features:
Shareable Certificate
100% online courses
Flexible Schedule
Beginner Level
Approximately 4 months to complete
English
=> Enroll in the Introduction to Public Relations and the Media Specialization here.
Media Training and Interview Fundamentals is another useful course for aspiring professionals, industry experts or anyone regularly called upon to speak in front of the media.
The course is taught by Joshua Cook, an instructor with over 10 years of experience in network newsrooms as a journalist, editor and producer.
In addition to media training, content development and advisory services, he also coordinates 700+ local, national and international news interviews each year as a working public relations professional.
In this course, he shares the strategic insight and tactical know-how he's developed to help you deliver focused, confident interviews regardless of your experience level or industry.
You will learn how to:
Overall, this media spokesperson training course includes key strategies to inform your interactions with reporters as well as interview techniques and the tactical skills that will allow you to see immediate improvement in your interviews.
Key course features:
=> Enroll in the Media Training and Interview Fundamentals course.
Do you have to be on camera for an interview, and need quick media training?
This Udemy course will teach you how to speak more clearly and improve your on-camera presence so that you can command greater confidence and authority in your role.
The course instructor is Christian Hartnett, a multimedia journalist who was recently the youngest field reporter for CBS San Francisco.
Although he struggled at the beginning of his career, he has since learned many tips and tricks over the years that have helped him be successful.
In this course, he will show you how to:
This course includes numerous practice exercises that encourage you to take action and gain helpful feedback on your progress. Be sure to take advantage of these opportunities to sharpen your soft skills and build your confidence!
Key course features:
=> Enroll in "Media Training: Have More Confidence on Camera" here.
Ultimately, the purpose of media training is to help you represent your company in the most admirable and appealing manner.
The above media training courses will remind you that you're always in control and able to steer the course of the conversation, even when you're thrown off guard.
When you truly understand this concept and repeatedly see it in action, media interviews won't seem as intimidating after all...
Happy learning!
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