8 Best Personal Branding Courses to Transform Your Life and Business

What are you known for? Here are the best personal branding courses online to help you create an impactful physical and digital presence.

In today’s influencer-focused society, personal branding is everything.

Through your personal brand, you let people know who you are and how you want to be remembered. It’s what sets you apart from every other person on the street - or online platform.

Here is a list of the best personal branding courses for professionals, entrepreneurs, and anyone else who wants to create a memorable impression in any social interaction.

These courses will help you figure out what exactly you bring to the table, how to connect authentically, and how to convey your personal or brand message in the most powerful way possible.

Because let’s face it: when you get your personal branding right, everything else falls into place.

This post may contain affiliate links. Please read my disclosure for more information.

What are the Best Personal Branding Courses Online?

1. Introduction to Personal Branding (University of Virginia)

This popular personal branding course on Coursera is my top pick for beginners who are looking for both informative and practical guidance on the process of creating a personal brand.

In the course, instructor Kimberley R. Barker provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves to identify their values and professional gifts.

As you progress through the course, you will:

Understand both what personal branding means and what it means to inhabit your brand

Establish yourself on at least three social media platforms

Create a mission statement for your personal brand

Build a board of directors for your brand

Become familiar with the basics of digital security and reputation management

Create a system for on-going brand maintenance

Course Syllabus:

Week 1: Introduction, An Overview of Personal Branding

Week 2: Building Your Brand's Infrastructure

Week 3: Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Week 4: Creating Your Brand's Maintenance Plan

Week 5: Your Online Identity: How Reputation and Digital Privacy Affect Your Brand

Key course features:

Shareable Certificate

Earn a Certificate upon completion.

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance with your schedule.

Beginner Level

Approx. 7 hours to complete

English

Subtitles: French, Catalan, Portuguese (Brazilian), Russian, English, Spanish, Persian.

=> Enroll in the Introduction to Personal Branding online course here.

2. Personal Branding for Creative Professionals (CreativeLive)

Looking to learn how to position yourself in the market as a creative professional? This personal branding class on CreativeLive is for you.

The class instructor is Dorie Clark, former presidential campaign spokeswoman and marketing strategy consultant for clients such as Google, Microsoft, Yale University, Fidelity, and the World Bank.

In the course, Dories walks you through the skills you need to build an online and offline brand, presence, and portfolio.

You’ll create strategies for connecting with the right people at the right time and learn how to use those connections to nurture and grow your brand. You'll also discover tips on how to make the most of interviews, introductions, webinars, and more.

Key course features:

20 Video lessons in HD
10h 38m of class content
Exclusive bonus content
Lifetime access, anywhere, anytime
Streaming and offline access on desktop and mobile
Offline sync with iPhone & iPad apps
100% satisfaction guarantee

=> Enroll in the Personal Branding for Creative Professionals online course here.

3. Personal Branding Mastery: The System To Reinvent Yourself (Udemy)

What if the perfect personal branding opportunity comes into your life - a great life partner, your dream job, or your perfect business partner, and it catches you unprepared or unqualified?

This bestselling personal branding course on Udemy will prepare you for all such opportunities, by teaching you how to skyrocket your credibility and become more visible at work and in your social circle.

What you will learn:

How to create a personal branding vision for your life and business

How to identify the key factors that shape your image as a personal brand

How to enhance your credibility and become more visible as a personal brand

How to harness "authority amplifiers" that relate to your brand’s mission, vision, and values

How to position yourself as a personal branding industry expert

This course is ideal if:

You're a professional or a fresh graduate and you want to set yourself apart from your peers in the job market.

You're an entrepreneur getting ready for a new venture and you need help to make sure that your interactions with potential customers generate business.

You simply want to understand your unique strengths and how to differentiate yourself from others.

Key course features:

8 hours on-demand video
2 articles
28 downloadable resources
Full lifetime access
Access on mobile and TV
Certificate of completion

=> Enroll in the Personal Branding Mastery online course here.

4. Strategically Build and Engage Your Network on LinkedIn (Coursera)

What if you could get one step closer to building a meaningful personal brand by the end of this week (or by the end of the day)?!

You totally can. In this 1-hour long guided project on Coursera, you will learn how to strategically build and engage your network on LinkedIn.

In recent years, LinkedIn has transformed into a "rich, customizable, and multi-faceted personal branding platform". It essentially enables you to showcase your portfolio, passion, and expertise as you connect with potential employers and business prospects.

What can you expect from this course?

In a video that plays in a split-screen with your work area, an instructor will walk you through steps to:

Set up your LinkedIn page to an intermediate level so you can expand your network strategically while establishing your brand.

Find people in your network using LinkedIn and develop a tracking sheet for your network connections as well as learn how to save content and find it later.

Enhance your engagement on the platform.

Create and post content strategically.

Key course features:

1-2 hours total length
Intermediate level
No download needed
Split-screen video
English
Desktop only

=> Enroll in the Linkedin Personal Branding Guided Project here.

5. The Climb: 6 Steps to a Powerful Personal Brand (Udemy)

When you have a strong brand identity, you enjoy benefits that others simply don't.

These benefits can include commanding higher fees, getting referred more often, haggling less over price (if at all), and being thought of first.

So, what's the secret sauce behind powerful personal brands?

After all, it's hardly accidental.

This personal branding course on Udemy reveals the answer. The course is taught by Dwayne Sutton, the author of five books including two Amazon.com bestsellers, and a startup advisor who has helped entrepreneurs create over $300 million in revenue.

Dwayne has had the opportunity to work directly with some of the world's greatest brands, and in this course he shares the steps you need to take to climb to the top of your particular market.

You will learn:

Exactly what automatically attracts the right people to you.
How to share your brand story with the world in such a way that they immediately find you credible.
What to Tweet to cause your audience to want to follow you.
How to break through all of the noise in the marketplace, and much more.

Key course features:

2.5 hours on-demand video
4 downloadable resources
Full lifetime access
Access on mobile and TV
Certificate of completion

As mentioned in the outline, this course is best suited for those professionals who have an ongoing business. Although beginners will benefit, the course is detailed and action-oriented, so you should be ready to start implementing what you learn immediately!

=> Enroll in The Climb Personal Branding online course here.

6. Building Your Authority Platform (CreativeLive)

When you're a business owner, it can be a challenge to balance doing the work itself with building influence and attracting new customers and clients.

In this engaging CreativeLive class, you will learn strategies for growing your reputation and influence within your sphere of expertise.

The course instructor is Beate Chelette, career coach, serial entrepreneur and author of the book Happy Woman Happy World. In Building Your Authority Platform, Beate shows you exactly what it takes to become a thought leader in your own creative niche.

You'll learn how to:

Create and tell your personal brand story
Find the perfect platforms to connect with your ideal audience
Share the right amount of information on social and through whitepapers
Get and leverage social proof through referrals and testimonials

By the end of this class, you'll have discovered practical ways to share your insights effectively without wasting valuable time.

Key course features:

50 Video lessons in HD
15h 42m of class content
Exclusive bonus content
Lifetime access, anywhere, anytime
Streaming and offline access on desktop and mobile
Offline sync with iPhone & iPad apps
100% satisfaction guarantee

=> Enroll in the Building Your Authority Platform online course here.

7. Body Language for Entrepreneurs (Udemy)

Body language is an element that often slips under the radar in many personal branding courses.

Yet, it's an important area to look into, because your body language speaks way before you do.

In fact, it's estimated that 93% of our communication is nonverbal.

Mastering body language is the missing ingredient for many business owners. Your nonverbal communication has the ability to add power, authenticity and value to your personal brand.

Body Language for Entrepreneurs discusses key insights about human behaviour and body language that every entrepreneur should focus on to succeed.

What you'll learn:

Effective networking
How to use body language to get more clients, business and projects
How to communicate with confidence
Detecting the hidden meaning in business interactions
How to spot lies in potential hires
Successful Elevator pitching
Body language for public speaking

Key course features:

5.5 hours on-demand video
2 downloadable resources
Full lifetime access
Access on mobile and TV
Certificate of completion

=> Enroll in the Body Language for Entrepreneurs online course here.

8. Strategic Self-Marketing and Personal Branding (State University of New York)

In this course by The State University of New York, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image.

Through a series of activities, you'll discover ways to use relationship marketing and impression management to showcase your skills to potential employers and colleagues across your professional network.

You will learn to:

Recognize the importance of marketing orientation and career brand building for your career development

Use marketing communication strategies for your self-marketing

Devise strategies for managing your professional reputation

Create personal branding statements, and integrate social networking into your career branding

You'll even learn to collect useful feedback through an evidence-based and data driven self-assessment of your self-marketing and personal branding skills.

Course Syllabus:

Week 1: Marketing and Branding the Skilled Self
Week 2: Self-Marketing Strategies and Tactics
Week 3: Personal Branding Strategies and Tactics
Week 4: Course Review

Key course features:

Shareable Certificate

Earn a Certificate upon completion

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance with your schedule.

Intermediate Level

Approx. 11 hours to complete

English

Subtitles: Arabic, French, Portuguese (European), Chinese (Simplified), Italian, Vietnamese, Korean, German, Russian, Turkish, English, Spanish

=> Enroll in the Strategic Self-Marketing and Personal Branding online course here.

Final Thoughts

Thanks for checking out this article on the best personal branding courses to enroll in online.

Hopefully this list has helped you identify courses that can help you portray the best image of yourself in your personal and professional interactions.

When you work on developing your personal brand, you'll increase your confidence, strengthen your credibility, and even open up opportunities that you never knew existed before!