7 Best Business Strategy Courses Online to Set You Up for Success

Developing an effective business strategy requires careful forethought and planning. Here are the best business strategy courses online to make your efforts count.

7 Best Business Strategy Courses Online to Set You Up for Success

Every successful business is built on clearly defined objectives. 

But how do you define the right objectives and create an effective action plan if you’re new to a particular market or to the business world in general? 

Here are the best business strategy courses online for aspiring entrepreneurs and seasoned business professionals who want to take their knowledge to the next level. 

These courses will guide you through everything you need to know when developing a business strategy, so you can gain a competitive advantage, create customer value, and deliver an impressive return.

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What are the Best Business Strategy Courses Online?

Here are the best business strategy courses to enroll in online this year:

1. Business Strategy Specialization

This popular business strategy course on Coursera teaches both the dynamics and the global aspects of strategic management. 

You'll learn how to analyze your competitive environment, think strategically, formulate and assess business strategies that align with your overall organizational strategy, and effectively communicate ideas with executive leadership.

Program Syllabus: 

  • Course 1: Foundations of Business Strategy
  • Course 2: Advanced Business Strategy
  • Course 3: Business Growth Strategy
  • Course 4: Strategic Planning and Execution 
  • Course 5: Business Strategy in Practice (Project-Centered Course)

The course ends with a final Capstone Project where you'll conduct research on an organization of your choice, select and apply the most appropriate analytical tools, and present a case for the strategic path you would recommend for the organization going forward. 

Key course features: 

Flexible Schedule

  • Set and maintain flexible deadlines.

Beginner Level

  • Some familiarity with business is helpful, but not required.  

Approximately 6 months to complete

  • Suggested pace of 2 hours/week.


  • Subtitles: English, Arabic, French, Portuguese (European), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, Spanish, Korean

=> Enroll in the Business Strategy Specialization on Coursera here.

2. Conversion Funnel Mastery

Does your business have a funnel?

Better question: Do you even know what a "conversion funnel" is?

Put simply, a funnel is a multi-step, multi-modality campaign that seamlessly and subtly leads a prospect towards a desired action.

Because conversion funnels allow you to fully automate the entire customer acquisition process, they're an aspect of business strategy that you should absolutely understand.

In the Conversion Funnel Mastery course by Digital Marketer, you will you'll learn how to attract:

  • MORE customers, that are...
  • MORE valuable, yet...
  • LESS EXPENSIVE to acquire

In addition to learning a step-by-step plan for rolling out new conversion funnels (for virtually any type of business) from scratch, you'll also learn:

  • How to optimize all of your existing marketing funnels by applying the "5 Things" methodology
  • How to craft a "Statement of Value" that perfectly positions any product or service, and gives your ideal customers EXACTLY what they want 
  • The right way to use coupons and discounts in funnels that works for both online and offline businesses...

  • How to deploy an automated, 5-phase followup system that converts more leads into buyers, and more buyers into multi-buyers, and much more...

One of the best things about this business strategy course is that the course creators have direct experience running companies (both online and offline) in B2B and B2C markets, selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.

In other words, they aren't just researchers or journalists...they actually use the methods they teach. 

Program Syllabus: 

  • Module 1: Start Here
  • Module 2: Determine Product/Market Fit
  • Module 3: Optimize the Lead Magnet
  • Module 4: Optimize the Tripwire Offer
  • Module 5: Offer a Profit Maximizer
  • Module 6: Architect a Return Path 

Key course features: 

  • Level: Intermediate/Advanced
  • Setting: Online/Virtual
  • Course Length: 7 Hours
  • Expected Completion Time: 3 - 7 Days

=> Enroll in the Conversion Funnel Mastery Certification course here.

3. How to Design a Successful Business Model

Are you eager to enter the world of entrepreneurship?

In this edX course, you will learn the key steps to take to design or innovate your own business model. 

In particular, you will discover how to: 

  • Design a business model in a structured way
  • Select the appropriate tools for designing or innovating a business model
  • Present your business model in a single sheet
  • Transform customer needs into a business model solution

Program Syllabus: 

  • Weeks 1 & 2: Design thinking
  • Weeks 3 & 4: Creating value for customers
  • Weeks 5 & 6: Drawing a simple business model
  • Week 7 & 8: I-want-to’s
  • Week 9 &10: Special business model patterns

As you progress through this course, you also will learn about the trade-offs to be made when building a business, and design considerations that are critical for a viable and sustainable business model.

Key course features: 

  • Length: 10 Weeks
  • Effort: 2–4 hours per week
  • Level: Introductory 
  • Course Type: Self-paced on your time
  • Certificate available upon completion

=> Enroll in the "How to Design a Successful Business Model" course.

4. Business Strategy: Business Model Canvas Analysis with Miro

Looking for a hands-on activity to help you learn business strategy?

In this guided project on Coursera, you will engage and harness your visionary and exploratory abilities by using proven models in strategy development to explore and analyse business propositions.

You will use a visual collaboration platform called Miro to create Business Model Canvas solutions based on previous high-level analyses and research data.

Course Objectives:

  • Use Miro as a business tool and learn how to customize a project template using Miro’s features

  • Evaluate the Business Model Canvas, and define Customer Segments
  • Define and Analyse Value Proposition, Channels
  • Define and Analyse Customer Relationships, Revenue Streams 
  • Define and Analyse Key Activities, Key Resources
  • Define and Analyse Key Partners, Cost Structure
  • Tips for the next phase of strategy

In a split-screen video, the instructor will guide you step-by-step through the above objectives. Keep in mind that your workspace is a cloud desktop right in your browser, so no download is required.

Key course features:

  • 2.5 hours
  • Intermediate
  • No download needed
  • Split-screen video
  • English
  • Desktop only 

=> Enroll in the Business Model Canvas Analysis Guided Project here.

5. Business Strategy from Wharton: Competitive Advantage

Maintaining a competitive advantage takes more than great timing or a single solution.

Rather, it requires the consistent execution of a well-designed strategy.

This online course by Wharton School of Business was created to give you the tools and frameworks you need to develop and execute such a successful strategy.

In the course, you’ll learn how to evaluate your own strategy, as well as how to assess the strategic impact of the moves of your competitors. 

You will also learn how to:

  • Identify the differences between organizational effectiveness and strategic positioning
  • Evaluate your strategic environment in the present and the future
  • Map core and supporting activities of your firm and how they interact with each other
  • Locate organizational barriers to strategy implementation and organizational change
  • Engage in a strategic planning process that works

Course Syllabus: 

  • Module 1: Analyze your firm’s internal fit
  • Module 2: Analyze your firm’s external fit
  • Module 3: Maintaining your firm’s dynamic fit
  • Module 4: Creating new strategies and initiatives

By the end of this course, you’ll be able to assess and redesign your current strategy and develop plans for effective implementation, in order to improve your position in the marketplace. 

Key course features: 

  • Length: 6 Weeks
  • Effort: 3–4 hours per week
  • Level: Intermediate
  • Course Type: Self-paced on your time
  • Certificate available upon completion

=> Enroll in the "Business Strategy from Wharton" online course here.

6. Competitive Strategy and Organization Design Specialization

This specialization course by LMU Munich is an ideal choice for learners interested in engaging in fundamental theories and concepts of strategy and organization and applying these to practice.

Through real-world examples, interviews with industry experts, as well as hands-on project experience, you'll have the opportunity to immediately apply newly gained theoretical insights to practical challenges.

Participants will learn to understand and analyze:

  • The behaviour of organizations in situations in which strategic decisions are interdependent
  • Essential strategies for building up and maintaining a customer base
  • The internal workings of an organization as well as its interaction with the outside world, i.e. partners, complementors and competitors
  • The design of an organization that can compete, grow and adjust flexibly to different environments

Program Syllabus: 

  • Course 1: Competitive Strategy
  • Course 2: Advanced Competitive Strategy
  • Course 3: Strategic Organization Design 
  • Course 4: Competitive Strategy and Organization Design Project

Key course features: 

Shareable Certificate

  • Earn a Certificate upon completion.

100% online courses

  • Start instantly and learn at your own schedule.

Flexible Schedule

  • Set and maintain flexible deadlines.

Intermediate Level

  • Some related experience required.

Approximately 7 months to complete

  • Suggested pace of 2 hours/week.


  • Subtitles: English, Arabic, French, Ukrainian, Portuguese (European), Chinese (Simplified), Italian, Portuguese (Brazilian), Vietnamese, German, Russian, Spanish.

=> Enroll in the Competitive Strategy Specialization here.

7. Global Business Strategy (Edx)

Successful business leaders have a deep understanding of the local and global markets in which their company operates. 

As a result, they are able to anticipate changes in global market conditions, recognize opportunities to innovate, and identify strategic initiatives to deal with potential challenges. 

This business strategy course by the University of Maryland will show you how to analyze and identify opportunities and threats in different industries and competitive environments around the world. 

You will learn to: 

  • Understand the fundamentals of the global marketplace to see your organization, customers, product, and industry in a broader context
  • Develop skills to protect, leverage and extend market assets, resources and capabilities
  • Organize your company to adapt its strategy over time
  • Cultivate a global mindset in your organization and balance local responsiveness with global integration

Upon completion of this course, you will have a greater understanding of how to maximize the short and long-term profitability of your business by leveraging the dynamic environment of the global marketplace. 

Key course features: 

  • Length: 7 Weeks
  • Effort: 8–10 hours per week
  • Level: Advanced
  • Course Type: Instructor-led on a course schedule
  • Certificate available upon completion

=> Enroll in the Global Business Strategy course on edX here.

Final Thoughts

Taking an online business strategy course is an excellent way to sharpen your decision making and critical thinking skills, so you can make a positive impact on your organization. 

As you learn from the strengths and weaknesses of organizations of various sizes, you'll add valuable new tools to your business strategy toolbelt...and you never know when these will come in handy!

Happy learning!


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